Facebook: Optimise for ‘Landing Page Views’​ NOT ‘Clicks’​. Here’s why.


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Facebook last year added an option for advertisers to optimise for landing page views – through ad delivery. This allows advertisers to utilise Facebook’s machine learning from the pixel placed on your site. Let’s look at the terminology set by Facebook for landing page views Landing Page Views: A landing page view is when a person lands on your ad’s … Read More